Youth campaign to promote international youth exchanges
Campaign start is postponed!
Due to the Covid 19 pandemic and the unpredictable developments, the youth campaign will not start in May 2020 as planned. The start of the youth campaign will therefore be postponed to a later date. As soon as we know more details, we will inform you here about the further planning.
2020 will see the launch of a national campaign to promote international youth exchanges and lift the unleveraged potential that lies in them.
Youth exchanges allows young people, who are still working out who they are and what they want, to explore new horizons, learn about other cultures and belief systems, and see the world from different angles. International youth exchanges promote solidarity and tolerance, allow participants to become more diversity-aware, teach them international skills, and encourage young people to embrace responsibility in a globalised world. The (German-language) study Warum nicht? Studie zum internationalen Jugendaustausch: Zugänge und Barrieren has found that young people have an interest in participating in an international exchange regardless of their sociocultural background. Yet a large number of them never participate. Why is that?
While there are many reasons, most of them are quite simple, such as
These are among the reasons why many young people are either not aware of existing exchange programmes or they are, but decide not to apply. Sometimes they simply do not know that there are opportunities for them. This is true especially for young members of the immigrant community or those from disadvantaged families.
This is set to change thanks to the launch of a nationwide awareness-raising and information campaign directed specifically at young people. The online campaign, which will also feature offline elements, is designed to reach out to young people who are generally interested in taking part in an international youth exchange but who, due to lack of information, misperceptions or inadequate communication, do not seize the opportunity.
The campaign has been developed with input from the target group itself, ensuring that it genuinely speaks to young people. The content, too, has been specifically designed for this audience and will be shared via youth-appropriate channels with assistance from influencers and partners.
The project behind the campaign is supported by the Robert Bosch Stiftung.
Die Zielgruppe selbst, ist Teil des Entwicklungsprozesses, sodass eine jugendgerechte Ansprache sichergestellt wird. Die auf Zielgruppe zugeschnittenen Inhalte werden mit Hilfe von Influencern und Partnern über jugendgerechte Kanäle verbreitet.
Das Projekt “Jugendkampagne für den internationalen Jugendaustausch“ wird von der Robert Bosch Stiftung gefördert.
Everyone - organisations, youth workers, and young people themselves - can do their part to encourage young people to learn more about participating in an international exchange. In 2020, there will be ample opportunities for organisations and individuals to become active contributors to the campaign.